In my web design projects, I start by aligning with the brand’s objectives, ensuring every page reflects its identity and goals. My process includes thorough research of top-performing pages within the brand’s website, competitors, and other industries. I prioritize user usability and readability, creating designs that flow naturally and adhere to accessibility guidelines. Collaboration with various teams ensures that the webpage’s goals are met, and updates to brand identity are seamlessly integrated into the website’s design.

At Starpil Wax, I led the creative direction to align the website with new visual identity guidelines, revising the homepage with new graphics and improving the information flow. For Starpil University, I developed a design that conveyed an educational, professional, and friendly tone, using gradients and patterns for a cohesive look and creating templated pages for courses. My biggest web design project has been this portfolio website, where I applied all my skills to craft sections and layouts that showcase my work, thought process, and personality.

Through my web design work, I create visually compelling and functional websites that effectively communicate the brand’s message and engage the target audience. Every design choice supports the brand’s goals, enhances the user experience, and maintains a cohesive identity across all platforms.