When developing my personal brand, I aimed to align it closely with my design preferences and personality. I chose a playful serif display font to reflect my sense of humor and creativity, while still maintaining a professional demeanor. Opting for a serif with more display font properties added a touch of bubbly charm to the overall look. The color palette was inspired by a striking blazer I wear in my website pictures; its captivating hue became the cornerstone of my branding. Starting with muted tones of beige, white, and black, I found the perfect accent color in the blazer, completing the palette. Additionally, I incorporated a repeating pattern of simple squiggly lines, injecting a touch of whimsy into the design. My branding aims to convey authenticity and genuineness, reflecting my values as a person and a professional. Through my website’s layout and design choices, I strive to provide visitors with insight into my design style and personal identity. While professionalism is paramount in my work, maintaining authenticity, humor, and creativity is equally important to me. I want my branding to reflect these qualities and resonate with my audience on a deeper level.