During my time at Theme Dresser, I transitioned from a social media intern to a creative manager, playing a pivotal role in shaping the brand’s visual identity and creative direction. Initially tasked with creating graphics and designs for sales promotions, I quickly expanded my responsibilities to include content creation, photography, and multimedia design. By blending reality captured in photographs with vibrant graphic elements, I crafted engaging and relatable visuals that resonated with our primarily B2C audience. As the curator of our Instagram feed, I meticulously planned and executed the visual layout to ensure consistency and appeal. Excelling in both hand-drawn and digital design, my proficiency in drawing played a pivotal role in leading the design process for the flagship product, the hand-painted hats. With creative freedom and expertise in digital design, I envisioned and brought to life over 20 unique hat designs, collaboratively executed by our skilled team in Mexico. Witnessing my digital designs transformed into tangible products was a surreal experience that underscored my integral role in the brand’s creative identity. As my journey with Theme Dresser drew to a close, I spearheaded an extensive web overhaul, redesigning the layout and aesthetics to reflect the brand’s modern, ethical, and premium ethos. This involved capturing new product imagery, particularly for the hand-painted hats, where I meticulously photographed each hat and meticulously edited backgrounds to achieve a studio-like quality. Throughout my time at Theme Dresser, my design choices were intentional and strategic, aimed at elevating the brand’s identity and fostering a deeper connection with our audience